The typography for “The Foals” advert for the album “Total life Forever” is bold and white which helps it stand out against the background. This is done so that the text is clear and easy for the viewer to read because of the contrast with the background image and colour. The “Gorilaz” advert “plastic Beach” similarly uses this typography to make the text impact against the album cover that is also displayed on the advert. The use of bold, white text is a conventional feature of album cover adverts however; the “Plan B” advert for “The defamation of Strickland Banks” does not use this typography. Instead the advert uses the colour red for the text because red is a symbol of passion, strength and determination in the music industry. The red text which is used also matches the use of a theatre advertising board because red text is stereotypically used on these boards, which also creates the idea of “Plan B” performing in the theatre. Red is also a colour used on many advertising boards because it is a colour which stimulates quick decisions, this is done to persuade the customer to buy the product. The “Gorilaz” advert uses the slogan “Out Now!” the typography used for this is bigger than any other text which adds emphasis to this idea and makes the audience want to go out and buy the album. Secondary text is used on all three of the adverts with the typography being smaller, white, and plain, this secondary text includes the conventional use of the album reviews and tour dates. A plain font is used for both “Plan B” and “Gorilaz” adverts however, “The Foals” advert uses text which has been personalised for their products. This font may form part of a logo and will be used on several other products which the band choose to release.
The layout for “The Foals” advert uses a conventional advertisement layout which is used on many other music adverts. The album and artist name is bold at the top whilst the secondary information is at the bottom of the advert. The “Gorilaz” advert also uses this conventional method of advertising however; the album cover forms the majority of the advert. The album covers which are used on these adverts are positioned in the centre of advert and draw the main attention to the advert and attract the viewer’s attention. “Plan B’s” advert uses the exact same method for the layout with the album art being a mass part of the advert. The album cover for “Plan B’s” fades out into the background where as the “Gorilaz” album cover is framed on the page. On “The Foals” advert uses overlapping text with the main image shown clearly through the text. Differently “Plan B” and the “Gorilaz” advert do not use any overlapping text which helps make everything stand out rather than fade into the background.
The “Gorilaz” advert uses the conventional method of showing the album on the advert which will help the buyer know what the cover looks like. The album cover uses a low angle shot to show the island on the album cover with the image being drawn into the centre of the advert by using a triangle composition. The image on the album cover links to the title of the album because it uses the idea of a “Plastic Beach” which has meaning to it because it shows the idea of people living in perfect harmony in one place. “Plan B’s” advert also uses a conventional method of advertising by using the album cover on the advert. The image is a long shot of the artist sitting on a theatre stage with an iris shot used of the band which makes the representation of the artist’s contemplation of the things which he portrays through his music. This image links to the use of red text on the advert. The picture also reflects part of the feeling represented throughout the album. The artist often refers to himself as “Strickland Banks” which could show that this alter ego is expressing the artist’s feelings through the album. The image also represents the idea of the artist performing on stage, with the theatre board adding to this effect. Another conventional method of advertising is used on “The Foals” advert because an image of the band is used. The image is tinted blue because it is a symbol of calmness and tranquillity which is used because it reflects the idea that when the buyer listens to the album they will feel relaxed and serene. The colour is also used to create the effect of the band being under water. The artist has does this so that the advert links to the title of the album “Total Life Forever” it is a common method of advertising to use an image which relates to the title of the album. Light filters down from the top right corner of the image which changes the tone of blue; this represents a possible consistent change of mood. Several conventional advertising methods are shown in the magazine adverts which I have analysed.
The language on the advert is simplistic because only the information about the band and album is used; this has been done so that attention is not deterred by any unneeded information. This convention is use on all three of the album covers because the main focus is intentionally put on the advert. On the “Gorilaz” advert the slogan “Out Now” is used on the advert, with the font being large than any other on the advert. This has been done purposely to persuade the customer to buy the product. Another conventional method of advertising is to use album reviews on the advert. Both “Plan B” and the “Gorilaz adverts use this method, which has been done so that the customer can see how good the album is. The information on the album is put in sections. The “Foals” advert has a line in-between each piece of text; which includes information on how the advert can be brought. Differently the “Gorilaz” advert has each piece of information of the same concept on the same line which is similar to the “Plan B” advert. There are several conventional methods of advertising used on all of the adverts. These conventions are used for a specific meaning which help further promote the album through the advert, and help get more people to buy the album.
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