Kings of Leon are a band, which would describe their music as rock or indie rock, which has a large-scale fan base that consists mainly of a young age group, this group acts as the bands main target audience. The band often features in music magazine NME which has a main demographic of 50% 16-24 year olds, which is similar to the band. However, due to the bands alternative southern rock sound the band also have a group of older fans. This means that the bands will also feature in Q magazine which is the UK’s biggest music magazine and has a higher aged audience. The bands 4th album “Only by the Night” debuted at number 1 in the UK album chart and sold over 220,000 units in its first week of sale, (www.billboard.com). With the album eventually having sold 2.5 million copies in the UK and a reported 6.2 million in worldwide sales.
As well as featuring in music magazines the band’s videos become largely distributed through television, with a variety of channels made to suit all genres of music. NME, Q, 4-Music and Chart Show TV would be the main distributors of music videos for the band with the target audience for these types of channel being mainly 16-24 years old. Media conglomerates such as MTV, which own several forms of media will use the different types of media to promote the bands music; this will include Television channels such as MTV, radio channels and magazines. The music videos would feature on several of the networks channels such as MTV Rocks or MTV hits. The target audience for these types of channels is generally teenagers to early twenties which can be seen through the design of the channel, for example the logo is shown to be youthful. MTV have some chann
els which are not aimed at a specific target audience, this means a different audience maybe interested in the band which will create a vast variety of audience members.
The band have also been the main feature in music magazines such as NME and Q, which has helped enlarge their reputation and popularity of the band. They have featured in these magazines particularly because the target audience is similar to the band. According to the National Readership Survey NME have an estimated 325,000 readers with 74% male and 26% female readers for each magazine that is produced. Where as Q has an estimated 505,000 readers, which is high than NME, however similarly has higher percentage of male readers than females. The National Readership Survey shows that 80% of the magazines readers are male and only 20% are female. With bands such as the Kings of Leon featuring mainly in these two magazines it shows me that there could be a higher percentage of males than females in the Kings of Leon’s target audience, (www.nrs.co.uk). These statistics show me that the band could have higher percentage male fans with the main age group being in the region of 15 – 30.
As well as featuring in music magazines the band’s videos become largely distributed through television, with a variety of channels made to suit all genres of music. NME, Q, 4-Music and Chart Show TV would be the main distributors of music videos for the band with the target audience for these types of channel being mainly 16-24 years old. Media conglomerates such as MTV, which own several forms of media will use the different types of media to promote the bands music; this will include Television channels such as MTV, radio channels and magazines. The music videos would feature on several of the networks channels such as MTV Rocks or MTV hits. The target audience for these types of channels is generally teenagers to early twenties which can be seen through the design of the channel, for example the logo is shown to be youthful. MTV have some chann
els which are not aimed at a specific target audience, this means a different audience maybe interested in the band which will create a vast variety of audience members. The band have also been the main feature in music magazines such as NME and Q, which has helped enlarge their reputation and popularity of the band. They have featured in these magazines particularly because the target audience is similar to the band. According to the National Readership Survey NME have an estimated 325,000 readers with 74% male and 26% female readers for each magazine that is produced. Where as Q has an estimated 505,000 readers, which is high than NME, however similarly has higher percentage of male readers than females. The National Readership Survey shows that 80% of the magazines readers are male and only 20% are female. With bands such as the Kings of Leon featuring mainly in these two magazines it shows me that there could be a higher percentage of males than females in the Kings of Leon’s target audience, (www.nrs.co.uk). These statistics show me that the band could have higher percentage male fans with the main age group being in the region of 15 – 30.
No comments:
Post a Comment