Target Audience Research

        I have conducted target audience research through the form of a questionnaire in order to help me make the most suitable music video for the bands target audience. 15 people answered the questionnaire with an age range of 11 to 50 year olds taking part in the questionnaire, who’s favoured music genre was contrasting which meant that the theme and type of the video would proved a range of results as often music videos match the genre of music which they have been made for. For example; music videos for R’n’B will often feature a romantic narrative because a large amount of the songs are about love. From the results of the questionnaire I have decided to use a dramatic narrative as the main theme for my music video, with the video being targeted towards the age range of 11-19 year olds and also viewers of music channels such as NME.

Firstly the questionnaire showed that the target audience for the video is 11-19 year olds who listen to indie music. So the decision to use the Kings of Leon’s song “Closer” seemed appropriate as the questionnaire showed that the majority of people feel that the band are indie. 73% of the voters felt that the Kings of Leon’s music is most suitable for the music channel NME, which shows a large amount of indie music from both high and low profile artists. The fact that 73% chose NME also shows that the bands main target audience is between the ages of 16-24, which is the channels main target audience. These statistics have also helped me choose the type/genre of music video which I will produce.

The target audience for the music video has helped me decided what type and genre of music video to produce. 47% of the voters said that they would like to see both the band and a narrative in the music video however, because the target audience for the video is 11-19 years and 54% of this age group said they would like to see just a narrative in the video I have chosen to use this as the type of video for the song. The genre of the narrative will be a dramatic because 60% of people said that this was their favoured type of narrative. This questionnaire research has helped me to choose to use a dramatic narrative in the music video. Also the 44% of 11-19 year olds who listen to indie music has helped back up the use of the Kings of Leon video “Closer”, with 60% of the voters choosing that the Kings of Leon play indie rock music.